“Most people don’t like a huge majority of the director’s job, and a lot of people think that they are an author or an aurator, and they are gonna be the creative force on set, and even as a director, that is a very very small percentage of directing / that is a feature film, the writer director feature they all have studios behind them, and they have people telling you and actors famous enough to have sway, there is a lot of compromise, there is a lot of other people’s creativity.”
Welcome back to Nothing Shines Like Dirt episode 26. We talk with Director/DP Anneke Schoneveld, and dive into the "ins" and "outs" of commercial directing, art direction: "the devil is in the details", and Anthony Hopkins pulling her into the industry.
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As a filmmaker Anneke is driven to find the emotional connection within each story. Her talent to combine evocative food imagery with children and lifestyle moments opens the door to a new kind of storytelling for food brands. Anneke's ability to capture authenticity within performances and translate even the simplest moments into beautiful imagery and tone translates her love of the connections we share over meals. The intimacy and honesty in her work comes from her philosophy that good food doesn’t just nourish our body but also feeds our soul.
Anneke is a member of the Director's Guild of America.